About Rhetorico

A different approach to AI writing

Rhetorico works differently than ChatGPT and similar tools. Instead of having a conversation with AI, you fill out a structured form and get finished content. No wrestling with the perfect prompt, no frustrating "try again" loops, no copying and pasting fragments you want to keep or fix.

I built this because I noticed something obvious: when you need a cover letter, you want a cover letter. Not a conversation about cover letters. Just well-written content that fits the specific job posting.

How it works

Choose your content type or tell Rico what you need. You get a form tailored to your topic. AI assists as you fill it in – not sure how to define your target audience for a cold email? It'll suggest options. Writing a therapeutic fairy tale? It helps craft the moral. Creating a workout plan? It asks about available equipment and fitness level.

Different content needs different information. An e-commerce product description isn't the same as a math problem set. A CV isn't an SEO blog article. Rhetorico gets this.

After filling out the form, you get complete text. If something needs tweaking, the built-in editor lets you change specific fragments without regenerating everything.

Create your own prompts

Rico can create a prompt for any topic. Just describe what you need – you can type something short like "Facebook Marketplace listing" and Rico will figure out the rest. But if you have a specific vision, describe exactly what structure you're after.

Example: "Product description for a sportswear brand. Must include: title, main description, key features list, technical specs, tags, plus meta title and meta description for SEO". Rico creates a form with the right fields for each section.

You can reuse these templates – perfect when you regularly create similar content.

All prompts save to your library. If you think one's worth sharing, mark it public. It'll appear on your profile for others to use.

We're slowly building a library of proven templates – everything from recipes using whatever's in your fridge, to professional CVs and real estate listings.

Why this exists

In 2022, I was testing GPT-3.5 with random prompts. The results sucked, and I quickly understood why – I didn't know how to write good prompts. AI generates great text, but it needs precise instructions and full context. Still true today.

Problem is, most people don't want to become prompt engineering experts. They just need specific text – a job posting, a motivational speech, a Vinted listing. And they need it now, not after an hour of experimenting.

Hence the idea of ready-made prompts tailored to different content types. Initially I crafted them manually, now AI handles this just as well, for any topic.

Who built this

I'm Łukasz, a programmer and designer from Poland. Self-taught with 15 years of experience building small and large applications from scratch.

Rhetorico took 3 years to build, nights and weekends, while holding down a day job and raising three amazing kids. No funding, no validation, no guarantee I'd even ship a product. Step by step, finding satisfaction in hitting small goals I set for myself.

The hardest part is ahead of me – marketing. If you want to watch me learn and see how it goes, check my X profile occasionally, where I share progress in real-time – @LukaszWatroba

Who uses this

  • HR people creating job postings
  • Marketers and copywriters
  • E-commerce store managers
  • Sellers on classified sites
  • Real estate agencies writing listings
  • Teachers preparing educational materials
  • Students who need study help
  • Freelancers writing proposals
  • Parents inventing bedtime stories

What's next

I have plenty of ideas for development, but instead of building everything blindly, I'd rather ask your opinion. Which feature would be most useful?

  • Clarifying questions – you type something like "electrical installation quote". Rico asks a few multiple-choice questions: project type, detail level, business type. This makes the form better suited to your task. Medium complexity.

  • Brand voice – save different "brand voices" to your account: tone, style, author perspective. Later, choose the right profile in the form, and content automatically matches your communication style. Simple to implement.

  • Image analysis – upload a product or property photo to the form. AI analyzes the image and uses its description as context for generating content. Relatively simple to implement.

  • Image generation – example: writing a bedtime story. You describe the hero, AI generates several visual options. Pick one, and the final content includes consistent illustrations matching the narrative. Ambitious but doable.

  • Web search – AI pulls current information from provided links and uses it as context in the form. Saves time manually copying data. Useful in many templates, though credit-intensive. Medium complexity.

Which option appeals to you most? Maybe you have a completely different need? Drop me a line at hi@rhetorico.ai or find me on X – @LukaszWatroba.