About Rhetorico

Different Approach to AI Writing

Rhetorico works differently than ChatGPT and similar tools. Instead of having a conversation with AI, you fill out a structured form and get finished content. No overthinking prompts, no copying fragments, no endless clarifications.

I built this tool after noticing something obvious: when you need to write a cover letter, you want a cover letter. Not a conversation about cover letters. Just well-written content that fits the specific job posting.

How It Works

You choose the type of content or describe to Rico what you need. You get a form tailored to the topic. AI assists while you fill it out – don't know how to define your cold email audience? It'll suggest options. Writing a therapeutic fairy tale? It'll help craft the moral. Creating a workout plan? It'll ask about available equipment and fitness level.

Every type of content needs different information. An e-commerce product description differs from a math homework assignment. A CV isn't the same as an SEO blog article. Rico gets that.

After filling out the form, you receive complete text. If something needs fixing, the built-in editor lets you change specific fragments without regenerating everything.

Why This Exists

In 2022, I was testing GPT-3.5 with random prompts. Results were weak. I quickly understood why – I lacked the skill to write good prompts. AI generates great text, but needs precise instructions and full context. That hasn't changed.

The problem is, most people don't want to become prompt engineering experts. They just need specific text – a job description, motivational speech, Vinted listing. And they need it now, not after an hour of experimenting.

Hence the idea of ready-made prompts tailored to different content types. Initially I crafted them manually. Now AI handles this equally well, for any topic.

Who Uses This

  • HR managers creating job postings
  • Marketers and copywriters
  • E-commerce store managers
  • Sellers on classified portals
  • Real estate agencies writing listings
  • Teachers preparing educational materials
  • Students needing study help
  • Freelancers submitting proposals
  • Parents inventing bedtime stories

What's Next

I have plenty of development ideas, but instead of implementing everything blindly, I'd rather ask your opinion. Which feature would be most useful?

  • Clarifying questions – you enter a topic like "electrical installation quote". Rico asks a few multiple-choice questions: project type, detail level, business type. This ensures the prompt is perfectly tailored to your task. Medium complexity.

  • Brand voice – save different brand voice profiles to your account: tone, style, who's writing. Later select the appropriate profile in any form, and content automatically matches your unique communication style. Simple to implement.

  • Image analysis – upload a product photo or property image to the form. AI analyzes the image and uses its description as context for generating content. Relatively simple to implement.

  • Image generation – example: you're writing a bedtime story. You describe the hero, AI generates several visual proposals. You pick one, and the final content includes consistent illustrations matching the plot. Ambitious but doable.

  • Web search – AI fetches current information from provided links and uses it as context in the form. Saves time on manual data entry. Useful for many templates, though credit-hungry. Medium complexity level.

Which option appeals to you most? Maybe you have a completely different need? Write to hi@rhetorico.ai or find me on X – @LukaszWatroba.

Who Built This

Łukasz Wątroba. Programmer and designer from Poland. Self-taught with 15 years of experience building fairly large applications in small teams.

Rhetorico was developed over 3 years, at night, alongside a day job and raising three kids. Zero external funding. Zero helpers. Zero market validation. The product works, looks good, fulfills its role. Whether it finds users – that’s my current focus.