About Rhetorico

A different approach to AI writing

Rhetorico works differently than ChatGPT and similar tools. Instead of having a conversation with AI, you answer a series of questions and get ready-made content. No struggling with the perfect prompt, no frustrating "try again," no copying fragments from different versions.

I built this tool because I noticed something obvious: when you need to write a cover letter, you want a cover letter. Not a conversation about cover letters. Just well-written content that fits the specific job offer.

How it works

You choose the type of content or describe to Rico what you need. Rico prepares questions tailored to your topic. AI assists as you fill them in—when you don't know how to define your cold email's target audience, it suggests options. Writing a therapeutic bedtime story? It helps formulate the moral. Creating a workout plan? It asks about available equipment and fitness level.

Each type of content requires different information. An e-commerce product description differs from a math problem. A resume isn't the same as an SEO blog article. Rhetorico understands this.

After completing all fields, you receive complete text. If something needs correction, the built-in editor lets you change specific fragments without regenerating everything.

Create your own prompts

Rico can create a prompt for any topic. Just describe what you need—you can type briefly "Facebook Marketplace listing" and Rico figures out the rest. But if you have a specific vision, describe exactly the structure you expect.

Example: "Product description for a sportswear brand. Must include: title, main description, key features list, technical specifications, tags, plus meta title and meta description for SEO". Rico will prepare appropriate fields for each section.

You can reuse such templates—perfect when you regularly create similar content.

All prompts save to your library. If you think one is worth sharing, mark it as public. It will appear in your profile and others can use it.

We're slowly building a library of proven templates—everything from recipes with whatever's in your fridge, to professional resumes and real estate listings.

Why it was created

AI generates great texts, but needs precise instructions and full context. The problem is, most people don't want to become prompt engineering experts. They just need specific text—a job posting, a motivational speech, a Vinted listing.

Hence the idea of ready-made prompts tailored to different content types. And when there's no ready template? Rico creates one for any topic you describe.

Who built this

My name is Łukasz and I'm a developer and designer from Poland. Self-taught with 15 years of experience building applications from scratch.

Rhetorico was built over 3 years, nights and weekends, while working full-time and raising three wonderful kids. Step by step, finding satisfaction in achieving the small goals I set for myself.

Now I'm learning marketing. Watch how I do it on X – @LukaszWatroba

Who uses this

  • HR professionals creating job postings
  • Marketers and copywriters
  • E-commerce store managers
  • Sellers on listing websites
  • Real estate agencies writing offers
  • Teachers preparing educational materials
  • Students needing study help
  • Freelancers submitting proposals
  • Parents inventing bedtime stories

What's next

I have plenty of development ideas. Which feature would be most useful?

  • Follow-up questions – you type a topic like "electrical installation quote." Rico asks a few questions with options: type of project, level of detail, business type. This makes the template better tailored to the task.

  • Brand voice – you save different "brand voices" in your account: tone, style, author perspective. Later you choose the appropriate profile, and content automatically adjusts to your communication style.

  • Image analysis – you upload a photo of a product or property. AI analyzes the image and uses its description as context for generating content.

  • Image generation – example: you're writing a bedtime story. You describe the character, AI generates several visual proposals. You choose one, and the final text includes consistent illustrations matching the plot.

  • Web search – AI retrieves current information from provided links and uses it as context. Saves time on manual data copying.

Which option appeals to you most? Maybe you have a completely different need? Write to hi@rhetorico.ai or find me on X – @LukaszWatroba.